10 Lessons We’ve Learned in 10 Years of Being a Woman-Owned and Led Agency

Muse Group: A Decade of Growth and Lessons

As I reflect on the past 10 years of leading Muse Group, I’m overwhelmed with gratitude. This journey has been nothing short of extraordinary filled with highs that made my heart soar and challenges that tested every ounce of my determination. Through it all, I’ve been fortunate to work alongside an incredible team, collaborate with inspiring clients, and grow in ways I never imagined.  

This milestone is not just about celebrating longevity; it’s about acknowledging the people, lessons, and experiences that have shaped Muse Group into what it is today. To everyone who has supported me: family, friends, colleagues, and clients, thank you for believing in this vision and walking alongside us on this path.  

Here are 10 lessons I’ve learned over the past decade, shared with the hope that they inspire, guide, and encourage others to take the leap into entrepreneurship. This journey has been worth every moment.  

1. Love What You Do

This advice might sound cliché, but it’s vital. Don’t start a business because it sounds glamorous or you think it will make you rich quickly. Build something you’re passionate about. A profitable business is important, but it’s equally essential to find joy in running and growing it daily. If your heart isn’t in it, success will be hard to achieve.

2. Embrace Imperfection

You’re going to make mistakes. It’s inevitable. Accept that reality, let go of the need to appear perfect, and move forward. Worrying about others’ judgment only slows you down.

3. Prioritize Your Health

Entrepreneurship is not a 9-to-5 job, it’s a lifestyle. Taking care of your physical and mental health is crucial. Burnout is real, and it’s counterproductive. Eat well, exercise, meditate, and carve out time for yourself. A healthier you means a more productive business leader.

4. Be Honest and Authentic

Don’t overpromise and underdeliver. Instead, aim to exceed expectations. Trust is the foundation of every successful relationship, and honesty builds that trust.

5. Delegate Wisely

Your team is there to support you, let them! Delegation is not just helpful; it’s essential for growth. It allows you to focus on the bigger picture and prevents you from burning out with endless 16-hour days.

6. Focus on What Matters

It’s tempting to chase every opportunity, but spreading yourself too thin often leads to mediocrity. Focus on doing one thing exceptionally well rather than ten things poorly.

7. Ask Questions and Seek Support

Asking for help or advice is not a sign of weakness; it’s a strength. Learning from colleagues and mentors can open doors to insights and opportunities you might not have discovered on your own.

8. Learn From Mistakes

No business plan can fully prepare you for the twists and turns of entrepreneurship. Mistakes are part of the process. Just make sure you don’t repeat them. Growth comes from learning and adapting.

9. Celebrate Wins, Big and Small

Running a business can be a grind, but don’t forget to pause and celebrate your accomplishments. Recognizing milestones keeps you motivated and reminds your team of the progress you’ve made together.

10. Stay True to Your Values

In a fast-paced marketing world, it’s easy to get caught up in trends or external pressures. Stay grounded in your mission and values. Authenticity resonates with clients, employees, and partners, fostering long-term success.

Here’s to 10 years of growth, challenges, triumphs, and the lessons that have shaped Muse Group into what it is today. Cheers to the next decade!